REBRANDING FALCK SAFETY SERVICES IN 20 COUNTRIES
CO/PLUS was approached by Falck Safety Services (FSS) to help reposition them as the leader in safety services when they could no longer use their name and logo after being bought by Polaris. The strategy was to bring all the local capabilities together and leverage it to become the global safety leader through a unique concept: 360° safety. 360° safety reflects the large umbrella of high-value services offered by FSS, from consulting to crisis management, from risk assessment to training services. CO/PLUS then developed a new name, logo and CVI for FSS that represented its new brand concept while honoring its heritage at the same time – calling it RelyOn Nutec.