GIVING CONSUMERS THE CHOICE OF A PRO
Össur’s Formfit Pro line was a B2B product that CO/PLUS re-conceptualized to appeal to the modern-day end-consumer. By using an existing product and giving it new life, Össur was able to enter the consumer market with massive impact and very little spend. With the line “The choice of a pro”, the communication told the story in a simple and striking manner, and the market welcomed the product with open arms.
More cases