STILL GO IT! THE NO.1 DISCOUNT TELCO BRAND
OiSTER remains the biggest and most popular discount telco brand in Denmark. It has one of the best performing advertising universes in the market. The recipe might seem simple: Lovable characters, original music and one clear brand color. But the real challenge is how to stay relevant without changing the winning formula? CO/PLUS has managed to keep the OiSTER creative universe fresh and stay on top in an ever-changing market.