HELPING MALIBU OWN SUMMERTIME GLOBALLY
Malibu is the fun-loving, modern drinks brand that is all about summer. To help Malibu own summertime drinking occasions CO/PLUS developed its #Becausesummer campaign. The mood, look and feel of the #Becausesummer films was rolled out in promotional POS and taste experiences across Europe and globally creating a strong, consistent position for Malibu in all markets.
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