Instead of taking the long route to end consumers via distributors, wholesalers and retailers, CO/PLUS recommended creating the digital brand platform “LÝSI LIFE”, enabling direct access to end consumers online, or via selected distributing partners. The new platform creates a customizable, premium brand experience meaning that the margin on products can be increased. In addition, distributing partners pay a license fee for “LÝSI LIFE”, thereby generating additional revenue streams to boost LÝSI’s topline.