CREATING A MANTRA TO LEAD WITH COURAGE
Having been given the task to brand KPMG’s new CEO Henrik Mulvad, CO/PLUS focused on developing a strong mantra to channel and encourage leadership within the company. To highlight the importance of questioning the status quo and being a challenger, “Courage to Change” was born. The creative concept and mantra were activated at an internal launch and rolled out on different touch points, including the annual report.
More cases