LEVERAGING BRAND AND CATEGORY TO CREATE A FRANCHISE
CO/PLUS developed Ísey Skyr Bar as an innovative way to market Ísey Skyr that benefits both retailers and end-consumers. Ísey Skyr Bar was born on the back of the booming skyr category and healthy living trends. Essentially it is a way for Ísey Skyr to earn extra revenue while building the brand. Ísey Skyr Bar offers a distinctly Icelandic brand experience to modern consumers and is now present in three countries and counting.