OPENING UP TO A SEA OF NEW BUSINESS
After selling its interests, Icelandic group asked CO/PLUS to help them explore new business areas. Its goal was to become the number one fish and seafood brand and expand into new categories to grow the company and develop opportunities around the world. CO/PLUS helped Icelandic reflect on a breadth of previously unconsidered opportunities open to them; not only in food-related products, but also in fish oils, beauty products and much, much more.
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