Having to adapt to the beer market stagnating in volume, Harboe’s GourmetBryggeriet needed to revitalize its brand profile and product offerings to cater both the growing craft beer scene and the still picky and more quality conscious consumer. CO/PLUS swept in with a new brand strategy, concept and look & feel for GB that focused on the brewery’s roots and brand personality, ultimately culminating into their new concept: “Nordic Passion.” CO/PLUS also worked closely with Harboe on developing new recipes for their beers using organic Nordic sourced ingredients, as well as defining their dogmas in relation to Nordic Passion.