BECOMING THE BALTICS NO. 1 BANK BRAND
Citadele suffered from a negative public image and wanted to rebrand ready to become the Baltic’s number one bank. CO/PLUS looked at tapping into the mind-set of Latvian consumers, and by taking Baltic aspirations to heart, created the tagline “More opportunities”. By positioning Citadele as the gateway to more opportunities, CO/PLUS helped Citadele start its journey towards becoming the Baltic champion.