CO/PLUS continues to maintain 3’s position as the leading telco brand in Denmark with disruptive marketing innovation. 3’s DNA is about being the challenger and its creative universe has to reflect this. Following Snoop Dogg, cult figure David Hasselhoff became 3’s new leading man. The three campaigns created by CO/PLUS have acheived immense brand awareness and showed Denmark that the telemarketing business can be “AWESOME”!