To further our long-time partnership with 3 Danmark, CO/PLUS launched a new communication platform where the iconic Boston Terrier takes centre stage in a brand new universe. By fully utilising the potential of the dog, 3 effectively communicates the feeling of being a customer with them: easy-going and carefree. With 27% of the customers coming from brand-related activities, this is 3’s best-performing universe of all time, significantly surpassing benchmarks across industries.